i-SCAN Method
The Step Before Customer Validation
Confirm that your business idea is worth building,
before spending time and money creating an MVP or talking to customers
Why some business ideas fail
You have a business idea. You can see clearly that it is a good idea — the product, the customer, the problem it solves. Everything makes sense!
You feel confident this one will work, so why would you do any extra analysis, if you are already certain it will work?
Then you build it, but six months later, you wonder why you don’t have any traction.
Now, there is a process that helps you confirm if your idea is solid. It gives you a better understanding of what is coming in the next six months. A clear answer — whether that means moving forward, changing direction, or stopping before you spend more time and money in your idea.
How the i-SCAN Method was born
The i-SCAN method was created when I had two very different business ideas, and needed to decide which one to pursue. But I had already attempted 20+ different ventures over more than 25 years, while searching for financial independence. All of them had failed financially.
I didn’t want the same thing to happen again, so this time, before building anything, I needed to be sure I was spending my time and money in the right project.
The question was: which of these two ideas had the best chance of success with me? Not which idea was better in general — which one had the best chance, specifically in my hands. That’s what I now call founder-idea fit.
There were already ways to analyze parts of this : the market, the difference between must-have and nice-to-have, the competition, etc. But none of them brought all of it together into one single process, like a framework, done before taking any serious action on the idea at all.
I didn’t want to spend months and money building an MVP and talking to potential customers who I didn’t even know how to find, then iterating, only to potentially reach the same conclusion again: this is not a good business project to pursue. Ending up back at the exact same point where I started, except now with no time and no money left.
So, I needed a way to review not just the idea by itself — but also considering myself as the founder: my strengths, my weaknesses, my contacts, my money, and more.
